Sales Insights with Sarah

In the world of business, sales can often be overlooked and undervalued, even though it’s the very thing that keeps us ‘in’ business. Sarah Downs is fascinated by sales culture, business development and is passionate about helping businesses to grow revenue and get clear on how to meet their objectives. In this podcast, Sarah will openly share the good, the bad and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.

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Sales Insights with Sarah

The Power of Social Listening

March 10, 2021 • Season 1 • Episode 36

Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs talks about the importance of social listening. We often talk in sales about active listening but I would like to go a couple of steps back and talk about social listening.

In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.

♦️CONNECT WITH SARAH https://linktr.ee/SarahDowns

♦️KEY TAKEAWAYS:

Social Listening- When we are doing research as sales professionals, we often do research on google to gain information.

If I want to do real social listening I will be looking at company profiles and then look at personal profiles and buyer personas.

LinkedIn Lurkers

Dig a bit deeper

♦️ EPISODE QUOTES

"I do this to help me build report and relationship with these individuals"

"It is amazing at what you can find out"

"It is something I would encourage everyone to do"

♦️ABOUT THE HOST:

Sarah Downs is a business owner, founding 2 x businesses in the last 5 years. She is an experienced sales and business development professional who understands the importance of building strong relationships and getting results, which has driven her successful career to date. Sarah has been involved with a number of Third Sector boards as an advisor and non-executive director.

Having previously worked in Trauma Orthopaedic Nursing, Sarah is no stranger to working under extreme pressure. It goes without saying that Sarah is passionate about people. She uses her experience to support CEO’s, MD’s, and Sales Professionals to achieve their business goals. Sarah has helped business owners to start-up, grow, and diversify their businesses in various sectors such as Technology, Oil & Gas, Offshore Renewables, Nuclear, and Professional Services.

Sarah openly documents the good, the bad, and the ugly of her entrepreneurial journey and is visible across a number of platforms.

♦️CONNECT WITH SARAH HERE https://linktr.ee/SarahDowns

♦️ENJOY THIS EPISODE?

Sarah is on a mission to get Business Professionals around the world to share their Sales Insights. So how can you help us make a huge difference to the number of business and sales professionals we reach each month…..

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