Sales Insights with Sarah

What the Hell is Social Selling?!?

August 18, 2021 Sarah Downs Season 1 Episode 59
Sales Insights with Sarah
What the Hell is Social Selling?!?
Show Notes

Hello and welcome to the Sales Insights with Sarah podcast.  In this episode, Sarah Downs talks about social selling. This is something she has been doing a lot in the last couple of years with her own team and clients.

In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.



Social selling is when people are using social media platforms to interact directly with prospects and networks. They are there to provide value and thought-provoking content.

It is not just about that upfront sales cycle.

Social selling strategies can help us every step of the way.

  •  What is social selling?
  • What it absolutely isn’t on LinkedIn
  • Having the buyers journey in mind
  • Building a real human connection


"is social selling just a buzzword?"

"Social selling is not just all about selling."

“A LinkedIn sales navigator licence  is not a magic pill.”

“You wouldn’t throw your business card in their face and walk away would you?”

“Social selling is for everyone, not just sales people”


I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
 I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
 I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams.  I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.

As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life.  I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.

So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose….just what you need in Social Selling!



Sarah is on a mission to get Business Professionals around the world to share their Sales Insights.  So how can you help us make a huge difference to the number of business and sales professionals we reach each month…..


  1. Subscribe & Review the Podcast 
  2. Tell a friend (it’s free)
  3. Share this podcast on your social channels


Thank you in advance!