Sales Insights with Sarah

Why Building Rapport is Important? | 5 Top Tips

August 11, 2021 Season 1 Episode 58
Sales Insights with Sarah
Why Building Rapport is Important? | 5 Top Tips
Show Notes

Hello and welcome to the Sales Insights with Sarah podcast.  In this episode, Sarah Downs talks about rapport:

  • How to build rapport
  • Why it is important to build rapport

And she will also give you some tips for connecting with others and building rapport.

In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.



Effective communication skills are an important part of any relationship.

What is rapport?

5 top tips for connecting with others and building rapport.

  1.  Body Language- nonverbal communication is important to building rapport. 
  2.  Asking Great Questions- when you ask questions this demonstrates your interest.
  3.  Listening Well- we need to learn to actively listen.
  4.  Remembering Peoples Names- it is overlooked but makes a big impression
  5. Finding a Common Ground- relate to the other person by identifying common ground.


"The stronger your connections with others the more you are going to be able to understand them and how you can help them."

"Rapport is the way we build relationships between people and establish some level of mutual trust quickly."

"It takes us to that more personal level and helps us get comfortable in some environments."


I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
 I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
 I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams.  I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.

As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life.  I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.

So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose….just what you need in Social Selling!



Sarah is on a mission to get Business Professionals around the world to share their Sales Insights.  So how can you help us make a huge difference to the number of business and sales professionals we reach each month…..


  1. Subscribe & Review the Podcast 
  2. Tell a friend (it’s free)
  3. Share this podcast on your social channels


Thank you in advance!