Sales Insights with Sarah

Sales Insights from a 40 Year Veteran | An Interview with Mike Middleton

July 21, 2021 Season 1 Episode 55
Sales Insights with Sarah
Sales Insights from a 40 Year Veteran | An Interview with Mike Middleton
Show Notes

Hello and welcome to the Sales Insights with Sarah podcast.  In this episode, Sarah Downs interviews Mike Middleton who she met on LinkedIn.  In the podcast, they discuss his sales insights.

Mike Middleton is the Chairman of SecureGlobal Logistics, a company he and he and his family founded in 1997, which provides international 3PL and 4 PL services primarily to clients in the energy sector. He successfully exited the company quite recently and is now in partnership with several entities to connect and grow opportunities ranging from energy projects, to project financing, to regional and global product distribution.

Sarah openly documents the good, the bad and the ugly of her entrepreneurial journey and is visible across a number of platforms.  



Finding customers that fit the correct profile -Niche down.

Learn to say no to customers so you can spend time helping the right kind of customer.

Wanted something that was coachable and wanted to learn.

"The larger the companies were, the less they were able to deliver a real personalised customer experience"

"We focused on those customers that we could add value to."

"When we brought in industry veterans they came in with bad habits and a mind that was not coachable or trainable."


I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
 I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
 I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams.  I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.

As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life.  I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.

So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose….just what you need in Social Selling!






Sarah is on a mission to get Business Professionals around the world to share their Sales Insights.  So how can you help us make a difference to the number of business and sales professionals we reach each month…..


1.      Subscribe & Review the Podcast 

2.      Tell a friend 

3.      Share this podcast on your social channels


A massive thank you in advance!